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Services
Campaign assets
Tone of voice & messaging
Communications
Social media
Digital design

The client

Boston Tea Party is an independent café group with over 20 locations. Family-owned and family-friendly, Boston are committed to "making things better" - soulful spaces, ethically sourced food, served at an affordable price point.

The challenge

With plenty of outdoor space and lighter menu options (in addition to their famed all-day breakfasts), Boston is a summer destination that works for everyone. Our brief: a 3-month seasonal campaign to highlight their offer, beyond breakfast and brunch.

The outcome

Boston Summer Time. Long lunches and lazy days. Our campaign assets gave the client the means to communicate with clarity in a way that felt “Boston”: with bright colours, striking shadows and cut-through copy.

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