The client

The Athenian brings authentic Greek street food to the UK, offering freshly made souvlaki, gyros and halloumi fries. With healthy alternatives and extensive plant-based options, the award-winning restaurant is quickly reshaping outdated perceptions. No crumbling columns, just straight up Athens.

The challenge

As the brand transitioned from start-up to established name on the street food scene, the time came to reassess and refresh. The aim: a bold brand identity fit for the modern world, with their much-loved Owl of Athena at the heart of it all.

We set aside cliché and left the past in the past; with direct statements, a high-contrast palette and refreshed brand assets, enabling customers to ‘savour Athens today’. Our modular framework established an instinctive and flexible approach; quickly bringing the brand to life across a wide-range of applications, with love, spirit and ease.

The outcome

Starting life as a small street food stall, The Athenian has grown into a nationwide restaurant chain with a loyal following.

'Restaurant of the Year'
'Best Editions Restaurant'
Deliveroo Awards 2020

Awards

Best new/improved visual identity
Restaurant Marketer & Innovator Awards 2022
Highly commended

Thanks

Owl animation by Mioe Studio